Nestoria signs partner deals for property search
January 7 Mike Butcher
Property search engine Nestoria has signed three new partner deals. Channel 4’s 4Homes has integrated Nestoria’s search engine here, as has major national UK national newspaper The Independent here. In addition, free financial news paper CityAM has also started using the service for property search. Terms of the deals were not disclosed.
Nestoria has racked up some useful kudos in that it’s the only startup - apparently ever? - to have been given a case study by both Google and Yahoo!. There’s no doubting it has a talented team of developers. However, Nestoria remains privately backed, and it remains to be seen if partner deals such as the above will pique any interest from the investment community. Interestingly, property search engine competitor Dothomes meanwhile has publicly declared investment from The Accelerator Group (TAG), Arts Alliance, and Samos Investments, announced in August 2007, which will presumably stand them in good stead for at least the next year.
Comments
January 7th, 2008 at 3:12 pm
Why is “interest from the investment community” an indicator of success over private backing? Surely the best companies are those that become highly profitable without resorting to the expensive venture capital route (not to imply that Nestoria is profitable).
January 7th, 2008 at 3:39 pm
Max - Fair point - but outside investment can sometimes act as a indicator of significance if someone has run the slide rule over a business and put their money at stake.
January 7th, 2008 at 3:55 pm
Thanks Mike this is the stuff we want from you.
January 7th, 2008 at 5:22 pm
Guy - Happy to oblige. I only did a couple of US-ish posts last week you know!
January 8th, 2008 at 12:20 am
We know nothing about the initial investors. Nestoria might have the breath to run for years without the need to break-even. Or Channel4 took a share during the deal. I’m sure there is interest from VCs and Nestoria is just playing hard to get to catch better terms… I would.
R