Comments on: Qualcomm acquires Ireland’s Xiam for $32 million http://uk.techcrunch.com/2008/03/11/qualcomm-acquires-irelands-xiam-for-32-million/ Tracking the UK's mobile and web start-up ecosystem. Mon, 13 Oct 2008 04:51:28 +0000 http://wordpress.org/?v=2.6.2 By: LocalHand http://uk.techcrunch.com/2008/03/11/qualcomm-acquires-irelands-xiam-for-32-million/#comment-120969 LocalHand Tue, 11 Mar 2008 13:59:11 +0000 http://uk.techcrunch.com/2008/03/11/qualcomm-acquires-irelands-xiam-for-32-million/#comment-120969 Interesting to see a chip manufacturer buy a mobile ad server. That's serious forward integration in the value chain! And that's also an indication of the high expectations everybody seems to have for mobile advertising. If interest in mobile advertising keeps rising, Google might have to consider the possibility of not enjoying a monopolist position in the mobile space... Interesting to see a chip manufacturer buy a mobile ad server. That’s serious forward integration in the value chain! And that’s also an indication of the high expectations everybody seems to have for mobile advertising.

If interest in mobile advertising keeps rising, Google might have to consider the possibility of not enjoying a monopolist position in the mobile space…

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